Generated by All in One SEO v4.9.4.1, this is an llms.txt file, used by LLMs to index the site. # NAMA ## Posts - [News](https://northama.com/news/) - Stay up to date with industry trends and transitions with NAMA’s latest marketing blogs and news stories. - [Visionary Trend in Marketing High Tech](https://northama.com/visionary-trend-in-marketing-high-tech/) - What we learned about future marketing applications of Virtual Reality Every year, one of the eight member agencies of NAMA (North American Marketing Alliance) hosts its annual conference at their agency. This year, that agency was Frederick Swanston. Members joined us in Alpharetta over the course of two days for informal presentations and discussions about - [NAMA’s Annual Meeting of the Minds](https://northama.com/namas-annual-meeting-of-the-minds/) - Co-Founder and fellow NAMA affiliate, Agency Creative of Dallas, hosted our Annual NAMA Showdown last week. Every October, the leadership from eight independent agencies across the U.S. and Canada get together in a meeting of the minds to discuss and collaborate on industry changes, challenges, and solutions. - [Reputation Matters When Marketing High Tech](https://northama.com/reputation-management/) - Do you think your tech brand’s online reputation speaks for itself? In today’s hyper-connected world, you’re not the only one talking about your brand. And, what others say may not always be positive. Managing your brand’s reputation is an important tactic for marketing high tech. Here are four ways to do it: 1. Ask for - [Know Your Niche: Why Industry Expertise Matters](https://northama.com/know-your-niche-why-industry-expertise-matters/) - “The Home of Home and Building Products:” A Brand Promise Aside from being astonishingly clever, our tagline drives the work that we do and emphasizes some of our core values as an agency. We don’t talk about the industry — we live it. For years, companies have to come to trust us because of our - [Eating with Our Eyes: The Psychology of Color in Food Package Design](https://northama.com/eating-with-our-eyes-the-psychology-of-color-in-food-package-design/) - Humans are hardwired to respond to color. What that response will be differs from culture to culture and even gender to gender, but the bottom line is that color does produce an emotional response. For this reason, it is important to put careful thought into your color choice for food packaging design. As it turns - [Does Generational Marketing Work?](https://northama.com/does-generational-marketing-work/) - First, there were the “Baby Boomers”– a generation that marketers have dissected, scrutinized and analyzed with an almost scientific precision. Then, there was the “Baby Bust.” These were those children born from 1964 to1980, what we eventually called “Generation X.” Next came “Gen Y,” those who were born between 1981 and 1994. These, we redubbed - [Why Dynamic Call Tracking Is Paramount in the Mobile Age](https://northama.com/why-dynamic-call-tracking-is-paramount-in-the-mobile-age/) - Even in the age of ever-increasing digital marketing, consumers are still talking the talk. The number of people calling businesses after seeing a mobile ad or listing has increased. How do you capture this traffic and, more importantly, track it? Companies, regardless of industry, are investing in marketing themselves—this comes as no surprise. In fact, - [YOUR PRODUCT IS THE END-ALL. BUT WILL IT SELL?](https://northama.com/your-product-is-the-end-all-but-will-it-sell/) - You’re positive your product is the most innovative, the best and the easiest to use. You truly believe it has the power to change lives. You’re convinced the clouds will part and everyone will marvel at the angelic halo that surrounds it. I’m with you so far. But then reality hits. This product is not - [3 Ways to Boost Your High-tech Brand With Search Engine Marketing](https://northama.com/3-ways-to-boost-your-high-tech-brand-with-search-engine-marketing/) - High-tech marketers that are focused on generating new leads may want to revisit their search engine marketing (SEM) strategies. SEM essentially allows you to earn, or buy, the attention of those searching for companies like yours by using relevant keywords (SEO) or paid search (like Google AdWords). While you may think you already have a - [Making it Happen: A Guide for Successful Trade Shows](https://northama.com/making-it-happen-a-guide-for-successful-trade-shows/) - The team here at Stoner Bunting Advertising has attended quite a few trade shows recently. From the Las Vegas strip to Pier 94 in New York City, we have witnessed the good, the bad, and the ugly of booth design and sales/networking techniques. That said, we must acknowledge that any trade show exhibitor, whether they - [Educating Drivers about the Limits of Self-Driving Vehicle Technology](https://northama.com/educating-drivers-about-the-limits-of-self-driving-vehicle-technology/) - Limited self-driving vehicles (SDVs) will be produced for consumer purchase as early as 2020. With advanced vehicle technologies emerging, everyone needs an increased understanding of how drivers will interact with these new systems. In late 2015, with funding from the Toyota Canada Foundation, the Traffic Injury Research Foundation (TIRF) developed a national poll to examine - [Healthcare Digital Marketing Strategies](https://northama.com/healthcare-digital-marketing-strategies/) - A wise man once observed, “If nothing ever changed, there would be no butterflies.” Change is good. And digital marketing strategies for healthcare have seen a lot of change and transformation. In the last decade, healthcare professionals have seen major changes in the healthcare laws, healthcare costs and how a patient selects their physicians. There - [CES - GETTING BIGGER AND BIGGERER](https://northama.com/ces-getting-bigger-and-biggerer/) - Like the “F’ing Catalina Wine Mixer,”* the CES Vegas event is kind of a big deal. What happened in Vegas last week was basically like a giant incubator for brands, major marketers and international creative executives. The world’s weirdest, wackiest and most wonderful new gadgets were all on display. And you never even knew you - [Online is the New Word of Mouth](https://northama.com/positive-reviews/) - For many of today’s consumers, their online experience with a bank brand — and reading the opinions of other consumers—have become paramount as they select financial institutions or choose products. In a recent survey by Bright Local, 92% of consumers said they read online reviews to determine the quality of a local business. Evidence suggests - [Hangar12 again named a 2017 PROMO Top Shop](https://northama.com/hangar12-promotopshop/) - Securing its place among the Top 100 Promotional Marketing Agencies NAMA affiliate agency, Hangar12, has been named to the 2017 PROMO Top Shops, a listing of the Top 100 U.S. Promotional Marketing Agencies selected by the editors of Chief Marketer. The agency has proudly maintained this ranking for more than nine years.Chicago-based Hangar12 specializes in - [Agency Creative Partners With Atrantil](https://northama.com/agency-creative-partners-with-atrantil/) - Agency Creative has another win to add to its client roster: Atrantil, a supplement manufactured by KBS Research in Dallas, Texas. - [NAMA Launches New Website](https://northama.com/nama-launches-new-website/) - Test ## Pages - [Home](https://northama.com/) - Global Thinking + Local Response = Unparalleled Results A Network of Agencies NAMA (North American Marketing Alliance) is a network of the best advertising firms spanning from Canada to the Eastern Seaboard to the American Southwest. Our firms offer clients an array of specialized marketing skills, industry insights and buying efficiencies. See what happens when - [Agencies](https://northama.com/agencies/) - NAMA can put together the perfect team of North American marketing experts. Take a moment to learn about each of these specialized marketing agencies. - [Facebook](https://northama.com/facebook-2/) - [Book](https://northama.com/book/) - Golden marketing insights from top agency brass A Guide to Surviving the Seismic Shift in Marketing is an essential guide to marketing for the C-suite, written by eight marketing agency owners. Drawing on years of experience with top brands, these marketing pros will take you through their tales from the trenches. You’ll learn invaluable truths - [Work](https://northama.com/work/) - Let these recent marketing case studies illustrate how we effectively connect brands and customers across North America and beyond. - [Contact](https://northama.com/contact/) - Have a question for the North American Marketing Alliance (NAMA)? We’d love to answer it. Just fill out our contact form. - [Thank You Book](https://northama.com/thank-you-book/) - Thank you Thank you for requesting a copy of A Guide to Surviving the Seismic Shift in Marketing. Someone will be in touch with you soon. take me back home - [Thank You News](https://northama.com/thank-you-news/) - Thank you Thank you for your interest in the North American Marketing Alliance. You will receive news updates from us monthly. take me back home - [Thank You](https://northama.com/thank-you/) - Thank you Thank you for your interest in the North American Marketing Alliance. One of our agencies will be in touch with you soon. take me back home - [Thank You Contact](https://northama.com/thank-you-contact/) - Thank you Thank you for your interest in the North American Marketing Alliance. One of our agencies will be in touch with you soon. take me back home ## Works - [Kim Bariatric Institute](https://northama.com/work/kim-bariatric-institute/) - The following healthcare marketing case study demonstrates how NAMA member Agency Creative helped the Kim Bariatric Institute attract more weight-loss patients. - [TGI Fridays](https://northama.com/work/tgi-fridays/) - This case study demonstrates how NAMA member Agency Creative partnered with TGI Fridays International to successfully developed a language-neutral integrated campaign that could be easily adapted in over 60 countries. - [Omnitracs](https://northama.com/work/omnitracs/) - Omnitracs is a global fleet management technology provider that had grown through a series of strategic acquisitions, uniting six world-class fleet management technology companies under one single name. Omnitracs needed to seamlessly migrate these disparate brands into one power-parent brand that brought all of their employees, customers and stakeholders together with one powerful rally cry. - [Wood-Mode Puppies](https://northama.com/work/wood-mode-puppies/) - Client Agency Problem Wood-Mode had been a regular KBIS exhibitor for decades, but rather than focusing engaging with visitors, they approached the show as a sales meeting and dealer event. While great for dealer relations, they were leaving money on the table by not taking advantage of the year’s biggest opportunity to attract media and - [CertainTeed Gypsum](https://northama.com/work/certainteed-gypsum/) - Client Agency Problem CertainTeed Gypsum was gearing up to launch Habito in North America. Already available in Europe, Habito was a revolutionary new drywall product and offered unmatched performance, including fastening capability, builder and developer upgrades, acoustics, repairs and solution specific design. While Habito was an attractive upgrade for builders and homeowners, trade media often - [Fairmont](https://northama.com/work/fairmont/) - Tropic Survival developed CometAds, a proprietary online video advertising platform. Fairmont Chicago ran a CometAds campaign as the sole advertising medium to promote their “Perfect Package.” The campaign consisted of a combination of an online :15 video and companion display ads geo-targeted and strategically placed on contextually relevant sites to drive traffic to a unique landing page, the “Perfect Package” reservation page. - [Ashton Woods](https://northama.com/work/ashton-woods/) - One of America’s most trusted private homebuilders, Ashton Woods is growing at a rate that easily outstrips industry averages. One of the casualties of such unprecedented growth is brand consistency—too many individual markets and communities creating their own look and messaging. - [Exide](https://northama.com/work/exide/) - There is little consumer awareness for the type of battery a car needs when it is time to replace. So when Exide approached Frederick Swanston that its batteries received the opportunity to become one of the premier battery partners with The Home Depot, providing a tool to help customers identify the battery they need became the main objective. - [Natuzzi Re-Vive](https://northama.com/work/natuzzi-re-vive/) - The following home furnishing advertising case study demonstrates how NAMA member Tropic Survival created a high-impact digital campaign for Natuzzi Re-Vive. - [De’Longhi](https://northama.com/work/delonghi/) - This home appliance advertising case study demonstrates how NAMA member RITTA helped to establish consistent messaging for De’Longhi’s wide portfolio of home appliances. - [Englewood Hospital](https://northama.com/work/englewood-hospital/) - The following healthcare marketing case study demonstrates how NAMA member RITTA helped Englewood Hospital expand their footprint in a very competitive market. - [MINI Financial Services](https://northama.com/work/bmw-financial-services/) - The following financial service advertising case study demonstrates how NAMA member RITTA streamlined the BMW Financial Services and MINI Financial Services’ Credit Card websites. - [ICEE Zero](https://northama.com/work/icee-zero/) - The following beverage marketing case study demonstrates how NAMA member Hangar 12 used a major water park to help introduce ICEE Zero. - [Frigo](https://northama.com/work/frigo/) - The following package goods advertising case study demonstrates how NAMA member Hangar 12 helped promote Frigo Ricotta Cheese with Social Media. - [Treasure Cave](https://northama.com/work/treasure-cave/) - This packaged goods advertising case study shows how NAMA member Hangar 12 helped Treasure Cave Cheese stand out from the crowd during the summer grilling season. - [MetroHealth](https://northama.com/work/metrohealth/) - The following healthcare marketing case study demonstrates how NAMA member Fredrick Swanston helped stimulate community and political support of the local bond issue impacting the renovation and expansion of MetroHealth Hospital. - [Wartburg](https://northama.com/work/wartburg/) - This senior care marketing case study demonstrates how NAMA member Austin & Williams helped to increase a 115-year-old brand’s sagging awareness. - [Molloy College](https://northama.com/work/molloy-college/) - This higher education marketing case study demonstrates how NAMA member Austin & Williams helped to successfully change prospects perceptions about Molloy College. - [Bethpage](https://northama.com/work/bethpage/) - The following credit union marketing case study demonstrates how NAMA member Austin & Williams successfully reduced membership barriers for client Bethpage Credit Union. - [CMHC](https://northama.com/work/cmhc/) - The following financial marketing case study demonstrates how NAMA member Acart successfully differentiated Canada Mortgage and Housing Corporation from its competitors. - [Thomasville](https://northama.com/work/thomasville/) - The following home furnishing marketing case study demonstrates how NAMA member Tropical Survival helped client Thomasville create a powerful Memorial Day promotion. - [Ottawa Senators Club](https://northama.com/work/ottawa-senators-club/) - The following hockey club marketing case study illustrates how NAMA member Acart Communications successfully generated ticket sales through paid online advertising. - [Tanger Outlet Mall](https://northama.com/work/tanger-outlet-mall/) - The following outlet mall marketing case study illustrates how NAMA member Acart Communications successfully promoted a recent grand opening promotion. ## Categories - [Uncategorized](https://northama.com/category/uncategorized/)