Credit card websites for both BMW Financial Services and MINI Financial Services required a redesign to align with new corporate identity and as well as provide an improved user experience.
Working closely with our client, RITTA’s comprehensive competitive research helped to create well branded, easy-to-navigate websites keeping the user experience at the forefront. In tandem with the client’s third party development team, we structured a workflow creating efficiencies for both launch timing and budget.
Asking the right questions and having a process in place for site development allowed the project to be executed seamlessly. Our approach allowed us to collaborate with BMW’s back-end developers to bring the site to life in the most efficient way possible. Since the websites’ launch, owners have enjoyed sites worthy of today’s modern cardholder.