Our client Frigo was looking for a fresh idea to increase their awareness and their presence on social media.
Our Frigo “Fresh Ideas for Lasagna” Promotion used social media to create awareness for the Frigo Brand. Frigo Ricotta Cheese is strongly associated with lasagna, so we did a fresh take on lasagna by partnering with the Culinary Institute of America. Using Frigo Ricotta Cheese, CIA’s Master Chef developed three regional lasagna recipes: New York Borough, Texas Hill Country and California Wine Country for consumers to try and vote on their favorite.
Consumers entered on Facebook for a chance to win a three day trip for two to a Culinary Institute Food Enthusiast Boot Camp at one of their campuses in Hyde Park, NY, San Antonio, TX or Napa, CA, or to win one of many CIA hardbound cooking books. The fully integrated promotion lived on Frigo’s Facebook page as a customized app. A mobile micro-site was created for smartphones/tablets, a digital advertising campaign was launched through Rocketfuel’s network and on Facebook and 125 social influencers from BlogHer helped spread the story.
Paid digital media support drove over 28,500 clicks and had over 11,000,000 branded impressions. The banner campaign saw a strong .41% CTR. Facebook advertising drove over 3,442 clicks and had over 864,072 in reach. Facebook engagement was 1.51%. The sweepstakes app counted 34,202 entries with a 33% opt-in rate.