Wood-Mode had been a regular KBIS exhibitor for decades, but rather than focusing engaging with visitors, they approached the show as a sales meeting and dealer event. While great for dealer relations, they were leaving money on the table by not taking advantage of the year’s biggest opportunity to attract media and designer attention.
To tie in with the brand’s Pet Parlor design concept and booth theme — which was already receiving national media attention as a result of Stoner Bunting’s PR efforts — we recommended bringing the Susquehanna Service Dogs (SSD) that had starred in a Pet Parlor promotional video to the KBIS booth.
Four trained service dogs performed product demos in the booth, showcasing the cabinets’ functionality. And we persuaded the KBIS organizers to allow us to team up with the show’s #KBISselfie social media program, letting Wood-Mode donate $5 to SSD for each selfie taken with the puppies and tagged with @woodmode.
- Social media promotional teaser campaign
- Booth demos with Susquehanna Service Dogs (SSD)
- Social media campaign supporting SSD